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260 reviewsData studies, playbooks and platform updates from the strategists running SEO, PPC, social and email for 2,000+ businesses.
SEO4 min read
Two dealerships held the top spot for their own names all year, yet branded search clicks fell 21% and 27%. What branded search really measures, and how to judge dealership SEO instead.
Alex MelenCo-Founder
Email & SMS10 min read· Nov 4, 2026
Post-purchase flows send 30% of all flow email on the Klaviyo stores we manage and earn 11% of flow revenue, so the win is sending better, not more. Service-first confirmations, reviews after…
Ashley Ismailovski · Director of Email Marketing
AI search10 min read· Nov 2, 2026
Visits from AI assistants grew 50.9% on the sites we manage, led by ChatGPT. Google says AI optimization is still SEO. Here is what carries over, what is genuinely new and how…
Stephanie Cook · Director of Project Management
Social11 min read· Oct 30, 2026
The planning model our social team runs on every account: one goal, led by the two platforms that send 82% of the visits, content pillars built for the post that breaks out,…
Samantha Baloun · Director of Social Media
Email & SMS4 min read· Oct 29, 2026
VIP email examples show how brands reward the subscribers who buy often, spend more, or stay engaged over time. The best messages do more than send another coupon. They offer early access,…
Chad Faith · Director of Content
SEO5 min read· Oct 29, 2026
Google's new Search Console report shows how often dealership pages appear in AI Overviews. On two dealer sites it counted 1.5M+ impressions, led by owner help articles, with new-model trim and comparison…
Alex Melen · Co-Founder
PPC6 min read· Oct 28, 2026
Across 73 advertisers that ran search on both platforms, Microsoft search clicks cost 47% less than Google over 12 months. The data, by industry, quarter and brand vs non-brand.
Alex Melen · Co-Founder
Email & SMS13 min read· Oct 28, 2026
On the stores we manage, a text earns about 1.19 times an email per message and gets 9.8 times the clicks. The four texts that pay, the noon-to-8pm window, list growth, and…
Ashley Ismailovski · Director of Email Marketing
Company news3 min read· Oct 28, 2026
SmartSites rebuilds the Ultimate Chimney Sweep website on WordPress, with Housecall Pro booking on every page, 39 new service and service-area pages, and a filterable gallery of the company’s own job photos.…
SmartSites team
PPC5 min read· Oct 27, 2026
Across 11 dealerships that ran search on both platforms, Microsoft search clicks cost 46% less than Google Search over 12 months. The data, by quarter and campaign type.
Alex Melen · Co-Founder
