10 Social Media Management & Influencer Tools To Help In 2024

In 2024, businesses are increasingly harnessing the power of social media and influencer marketing to connect with their target audiences. SmartSites, a leading provider of innovative solutions, has curated a list of ten of the best social media management tools to enrich your social media and influencer campaigns. 

From scheduling posts across multiple platforms to identifying and collaborating with influential creators, these tools are designed to increase your online presence and drive engagement.

Whether you’re a seasoned marketer or just starting out, SmartSites’ top picks will give you the power to stay ahead of the curve and captivate your audience in the ever-changing digital world.

Why Should Businesses Use the Best Social Media Management Tools?

Businesses should leverage social media management and influencer marketing tools for several compelling reasons.

First of all, these tools provide for efficient management of multiple social media accounts, helping maintain a consistent and professional online presence across a number of platforms. 

Next, they provide valuable analytics and insights, so that businesses can track performance, measure engagement, and make data-driven decisions. 

What’s more, influencer marketing tools assist with identifying and collaborating with influential creators who align with the brand’s values and target audience – which increases your reach and creates authentic connections. 

By leveraging the best social media management tools, businesses can improve their workflows, make the absolute most of their social media strategies, and stay ahead of the competition.

SocialBee is a complete social media management and influencer marketing tool designed to simplify and optimize your social media presence. With SocialBee, you can effortlessly manage multiple social media accounts, schedule posts in advance, and analyze performance metrics, all from a single intuitive dashboard.

Key features of SocialBee include:

1. Social Media Management: Schedule and publish content across various platforms, including Facebook, Twitter, LinkedIn, Instagram, and more, for a consistent and appealing presence.
2. Content Curation and Collaboration: Curate and collaborate on content with your team members for a streamlined and efficient content creation process.
3. Influencer Marketing: Identify and collaborate with influencers in your niche, leveraging their reach and influence to boost brand awareness and drive engagement.
4. Analytics and Reporting: Gain valuable insights into your social media performance with detailed analytics and reports, allowing you to make data-driven decisions and optimize your strategies.
5. Social Listening and Monitoring: Monitor mentions, hashtags, and conversations relevant to your brand, allowing you to interact with your audience and address any concerns promptly.

With its strong set of features, SocialBee’s best social media management tools help businesses and individuals to manage their social media presence, interact with their audience, and achieve their marketing goals.

SmartSites believes Creator.co is one of the best social media management tools around. Creator.co is an influencer marketing platform that connects brands with content creators across various social media channels. It makes collaborations between brands and influencers easier, helping brands to leverage the reach and influence of these creators for their marketing campaigns.

Key features of Creator.co include:

1. Influencer Discovery: The platform provides a complete database of influencers, allowing brands to search and filter based on criteria like audience demographics, interests, and engagement rates.
2. Campaign Management: Creator.co offers tools for brands to plan, execute, and track influencer marketing campaigns, including content approval, performance monitoring, and payment processing.
3. Analytics and Reporting: Brands can access detailed analytics and reports on campaign performance, including reach, engagement, and return on investment (ROI) metrics.
4. Content Rights Management: The platform allows brands to secure usage rights for influencer-created content, allowing them to repurpose it across their marketing channels.
5. Fraud Detection: Creator.co employs algorithms and manual checks to identify and prevent fraudulent activities (like fake followers or engagement), guaranteeing brand safety and campaign integrity.

Lionize is another of the best social media management tools as an innovative influencer platform that connects brands with influential content creators across various social media platforms. It simplifies the process of influencer marketing campaigns.

Here are four key features of Lionize:

1. Influencer Discovery: Lionize’s advanced search algorithms help brands find the perfect influencers for their campaigns based on criteria like niche, audience demographics, engagement rates, and more.

1. Campaign Management: The platform provides tools to manage influencer campaigns from start to finish, including campaign briefing, content approval, and performance tracking.
2. Automated Payments: Lionize simplifies the payment process by automatically distributing payments to influencers based on agreed-upon terms, eliminating manual intervention.
3. Analytics and Reporting: Brands can access analytics and reports to measure the success of their influencer campaigns, including reach, engagement, and return on investment (ROI).

By leveraging Lionize, brands can navigate the influencer marketing environment, build lasting relationships with influential creators, and maximize the impact of their campaigns.

Brandwatch is a social media monitoring and analytics platform that helps businesses track and analyze online conversations about their brand, products, competitors, and industry trends. With Brandwatch, companies can gain valuable insights into consumer sentiment, identify potential crises, and measure the effectiveness of their social media campaigns.

Some of the key features of Brandwatch include:

1. Social Listening: Monitor mentions, hashtags, and keywords across multiple social media platforms, blogs, forums, and news sites.
2. Sentiment Analysis: Automatically detect and categorize positive, negative, and neutral sentiment within online conversations.
3. Influencer Identification: Identify and interact with influential individuals and thought leaders within your industry.
4. Campaign Tracking: Measure the performance of your social media campaigns, track engagement, and analyze the reach and impact of your content.
5. Customizable Dashboards: Create personalized dashboards and reports to visualize and share data insights with stakeholders.
6. Integration: Integrate Brandwatch with other business tools (think CRM systems, marketing automation platforms, and social media management tools).

Sendible is a powerful platform that uses the best social media management tools to allow businesses and individuals make the most of their social media presence across numerous channels. With its intuitive interface, users can schedule posts, collaborate with team members, and analyze performance metrics from a centralized dashboard. 

Key features include:

1. Content Calendar: Plan and schedule posts for Facebook, Twitter, LinkedIn, and Instagram in advance for a consistent social media cadence.
2. Analytics & Reporting: Track engagement rates, follower growth, and other key performance indicators with reporting tools.
3. Team Collaboration: Assign tasks, provide feedback, and approve content with built-in workflow management capabilities.
4. Content Curation: Discover trending content relevant to your industry and easily share or repurpose it across your social platforms.
5. Social Listening: Monitor brand mentions, competitor activity, and industry trends to inform your social strategy.

With Sendible, managing an effective social media presence becomes simpler and more efficient.

To help individuals and businesses with their social media presence, Loomly is a valuable social media management tool. With Loomly, you can manage your social media accounts across several platforms from a single dashboard.

Some of its key features include:

1. Content Calendar: Loomly provides a visual content calendar that allows you to plan, schedule, and publish posts across multiple social media platforms in advance.
2. Content Curation: Loomly offers a built-in content curation feature that suggests relevant and interesting content from different sources, saving you time in the content creation process.
3. Collaboration Tools: Loomly helps with team collaboration by allowing multiple users to access and work on the same social media accounts, providing for a consistent brand voice and smoother workflows.
4. Analytics and Reporting: Loomly provides detailed analytics and reports, allowing you to track the performance of your social media campaigns, monitor engagement metrics, and make data-driven decisions.
5. Content Approval Workflows: Loomly’s content approval workflows allow you to review and approve content before it goes live, providing brand consistency and compliance.

With its user-friendly interface and impressive features, Loomly simplifies social media management, helping you stay organized and deliver intriguing content across multiple platforms.

Agorapulse is another one of the best social media management tools. As with the others, it’s designed to simplify and optimize businesses’ social media presence across platforms.

It offers a unified dashboard that allows users to schedule and publish content, monitor social media conversations, analyze performance metrics, and engage with their audience.

Key features of Agorapulse include:

1. Social Inbox: A centralized inbox that consolidates all incoming messages, comments, and mentions from social media accounts, providing efficient community management.
2. Content Scheduling: Ability to schedule posts in advance for the best timing and consistent content delivery across social media platforms.
3. Reporting and Analytics: Detailed analytics and reports on the performance of published content, audience engagement, and social media ROI.
4. Team Collaboration: Collaborative features that allow team members to manage social media tasks, assign roles, and maintain brand consistency.
5. Social Listening: Monitoring tools that track brand mentions, competitor activity, and relevant conversations across social media platforms.

Agorapulse’s user-friendly interface and powerful feature set make it a popular choice for businesses that want to better manage and optimize their social media presence.

Heepsy is an influential marketing platform that connects brands with influential content creators across social media platforms. It smooths the process of influencer campaign management, from identifying potential influencers to tracking campaign performance.

Some key features of Heepsy include:

1. Influencer Discovery: Heepsy provides access to an extensive database of influencers, allowing brands to search and filter based on things like audience demographics, interests, and engagement rates.
2. Campaign Management: Brands can create and manage influencer campaigns, track progress, and monitor performance metrics all from a centralized dashboard.
3. Influencer Relationship Management: Heepsy helps with communication between brands and influencers for collaboration and negotiation of terms and conditions.
4. Analytics and Reporting: The platform offers detailed analytics and reporting capabilities, allowing brands to assess the impact of their influencer campaigns and make the most of future strategies.
5. Fraud Detection: Heepsy uses advanced algorithms to detect and prevent fraudulent activities, so that brands work with authentic and genuine influencers.

HypeAuditor is an influencer marketing platform with some of the best social media management tools that help brands and agencies identify, analyze, and collaborate with the right influencers for their campaigns. The platform uses advanced data analytics and machine learning algorithms to provide in-depth insights into influencers’ audiences, engagement rates, and overall performance.

Key features of HypeAuditor include:

1. Influencer Discovery: A powerful search engine that allows users to find influencers based on things like location, niche, engagement rate, and audience demographics.
2. Audience Analytics: Detailed insights into influencers’ followers, including their interests, demographics, and authenticity, so that brands reach their target audience effectively.
3. Fraud Detection: Advanced algorithms to detect fake followers, engagement manipulation, and other fraudulent activities, helping brands collaborate with genuine influencers.
4. Campaign Management: A centralized platform for managing influencer campaigns, including communication, content approval, and performance tracking, smoothie out the entire process.
5. Reporting and Analytics: Complete reports and analytics on campaign performance, ROI, and influencer effectiveness, allowing for data-driven decision-making.

Julius is a pioneering influencer marketing platform that attempts to revolutionize the way brands collaborate with influencers. 

1. Influencer Discovery: Julius boasts an extensive database of influencers across numerous niches and platforms, allowing brands to easily search and filter based on demographics, engagement rates, and specific interests.
2. Campaign Management: The platform provides a centralized hub for brands to manage their influencer campaigns from start to finish. 
3. Analytics and Reporting: Julius offers advanced analytics and reporting capabilities, helping brands measure the success of their campaigns and gain valuable insights into influencer performance, audience reach, and engagement rates. 
4. Influencer Marketplace: Julius serves as a marketplace where influencers can showcase their profiles, share their content portfolios, and connect with brands seeking collaborations. 
5. Automated Payments: The platform simplifies the payment process, allowing brands to securely and efficiently compensate influencers for their work. 

By leveraging Julius’ powerful features, brands can work through the challenges of the marketplace, identify the right influencers, use successful campaigns, and measure their impact on brand awareness, engagement, and revenue growth.

Do You Need Help Choosing a Social Media Management or Influencer Marketing Platform?

With the vast array of options available, it can be overwhelming to try and figure out which tools are the best fit for your business’s specific needs.

At SmartSites, our team of experts understands the intricacies of these platforms and can provide specialized recommendations on the best social media management tools based on your goals, budget, and target audience. 

Whether you’re a small business looking to establish a strong online presence or an enterprise that wants to simplify your influencer campaigns, we’re here to guide you every step of the way.

Need some advice or assistance with web design? We’ve got you covered there, as well!

Call 201-870-6000 or use our online form to get in touch with a SmartSites representative today. Our knowledgeable team will work closely with you to identify the ideal social media management and influencer marketing solutions, so you stay ahead of the curve.