With so many competitors out there, your pest control company will be looking for a way to rank higher on search engine result pages (SERPs). This can be achieved with a comprehensive SEO campaign that takes into account multiple aspects of your online marketing strategy. With more customers than ever before locating the services they require through online searches, your pest control company will be best served with a well-designed website that makes use of SEO techniques to stay relevant.
As the pandemic continues to make its effects felt throughout the world, people are spending more time at home than ever before. To this end, home service businesses has seen an increase in demand for their services, and this includes pest control companies. In our 2022 pest control SEO guide, you can find some top tips and tricks to boost your website’s ranking on search engines such as Google.
Optimize Existing Content with Keywords
Has the existing content on your website been optimized for the highest-ranking keywords? Each page and blog post can rank for slightly different but related keywords, contributing to your website’s overall ranking on SERPs. Even if it’s hard to rank on the first page for generic keywords such as “pest control”, you may wish to aim for a high ranking on long-tail keywords such as “pest control for residential homes in Paramus NJ”. Incorporating local SEO strategies can go a long way, especially for businesses that are limited to a specific geolocation due to the nature of their services.
Name Your Images for What They Are
Chances are, you make use of colorful graphics on your website, and if you don’t already, it’s high time you started doing so. Graphics contribute to the visual experience visitors can enjoy on your website and without them, it can be challenging to absorb line after line of content. In order to make your pictures work for you, always make sure to name them appropriately. For instance, instead of naming a picture of your team something random like “IMG001”, name it for what it is. This can include your company’s name.
If you do not optimize your images, you are missing out on a great opportunity to appear higher on SERPs. Search engines crawl through the ALT tags of images to rank them on their result pages, and by passing up on it, you could well be letting your competitors get ahead.
Publish Content Regularly
Search engines tend to rank websites that have not been updated recently lower on their result pages. The reason for this is simple: visitors don’t want to land on an outdated website, not knowing if the business is even still in operation. Without regular updates, you have no way of signaling to search engines that your website (and business) is still active and running. One easy solution around this is to start a blog on your website and publish content regularly.
Without a blog, you would not have a reason to update your website that often once you have finalized the website design. When you start a blog, you can publish posts around hot topics your customers are concerned with as well as give them some tips and suggestions they can try out for themselves.
Besides signaling to search engines that your website is useful and relevant, starting a blog also comes with the benefit of positioning your business as a market expert. When visitors land on your page and you have answered a burning question they have wondered about for ages, you can be sure their confidence in your business will increase tremendously. With regular posts, you are also able to incorporate a range of keywords that can form part of a successful SEO strategy over time.
Get Rid of Anything Slowing Down Your Website
Did you know that page speed is a direct ranking factor when it comes to SEO? That’s right: if there’s anything slowing down your website, this can work against your favor. To ensure that doesn’t happen as it would allow faster-loading websites to rank higher than yours, make it a conscious effort to get rid of anything slowing down your website. Some ways to do this include reducing the size of your images and videos, choosing the most suitable hosting provider, and reducing server response times.
Make Link Building A Priority
Interlinking is essential to any successful SEO strategy. This includes internal and external links. Internal links refer to inner pages within your own website – for instance, you may direct viewers to a relevant blog post you have written previously from a service page for your pest control services.
External links, which are also known as backlinks, link to third-party pages that are not your own. If you have completed an interview or took part in a collaboration with another business, you will be able to backlink to your partner’s website or a news article. There are numerous benefits to this: when you have backlinks, this improves the credibility of your business in visitors’ eyes. Some ways to work on your backlinking include building relationships with your partners, giving and receiving testimonials, as well as writing guest posts.
Do Not Forget Citation Building
Another way of increasing the online visibility of your pest control business is through citation building. To this end, you will want to ensure that your business’s name and contact details appear exactly the same across various sites. This will help search engines to identify your business as one and the same across different platforms. Some citation building tools you can make use of include BrightLocal and PlacesScout.
The Importance of SEO for Pest Control Businesses
In today’s post-COVID world, the services of pest control businesses are more essential than ever before. With people spending more time at home, they will want to ensure their living environment is as comfortable as possible. In order to stand out from the competitors in your area, you will need a strong SEO strategy to improve your online visibility. Keep in mind that building a successful SEO strategy is not an overnight process, and constant monitoring and improvement will be required to see long-term results. You may wish to complement your SEO strategy with a PPC campaign in the meantime to achieve optimal results, besides ensuring that your website design is serving you well in terms of user-friendliness, device responsiveness, visual appeal, and more.
SmartSites Can Build A Strong SEO Strategy for Your Pest Control Business
You may understand the importance of a strong SEO strategy for your pest control business, but that doesn’t always translate to the time and expertise needed to implement it. If your business doesn’t have an inhouse marketing team or you simply wish to lift the load off your shoulders, SmartSites can help. We are committed to delivering results you are satisfied with and have built hundreds of successful websites since our inception.
When you engage our SEO experts at SmartSites, we will take into consideration the unique needs of your business and industry before recommending the most suitable course for you. We never take a one size fits all approach, and we welcome you to experience for yourself the difference we can make to your website traffic over time. Please do not hesitate to contact us today to schedule an initial consultation and get started.
