4 Tips For Onsite SEO

Search Engine Optimization, or SEO, is an important marketing strategy for any business because it helps search engines understand your website, content, and relevancy to search queries. As technology continues to advance, search engines are narrowed in on providing the most applicable results, increasing the value of SEO. 

While the idea of competitive optimizations can be daunting, one of the easiest ways to begin is with your own website! Here are four tips for onsite SEO:

Know Your Keywords, But Don’t Show Too Many

Keywords are the power behind search queries and are a key factor when your website is crawled by Google or read by a user. Knowing what words people use to describe and land on your website are important to include in things like your copy, your titles and headers, and even in your URLs. However, you do not want to use them too much or else it will come off as spammy. “Keyword stuffing” can even get your site penalized, leading to a demotion in ranks.  Remember to use these keywords naturally for the best results! 

Strategize Page Hierarchy 

The arrangement of content on a page will affect its search engine ranking as well as the overall user experience. It is important to organize your content by using titles, headers, and descriptions on each page (and is a good opportunity to use a relevant keyword). Search engines and web surfers alike tend to put more weight on terms that show up early on your page, so place important topics and keywords at the top. 

Optimize Your Content 

To rank for content in 2022 when there are thousands of related pages, your content should be unique, valuable, and optimized for search intent. Try to think outside the box and produce content that brings something new to the table. By providing resourceful yet enjoyable content, you are giving your readers something invaluable to your website. When you give readers exactly what they’re looking for, search engines will follow suit! 

Some content ideas are:

• Step by step tutorials 
• A curated list of high quality resources
• Interviews
• Tips or strategies from a trusted source
• Case studies 

Don’t Undervalue URLs 

Even though it might not seem like a big ranking factor, your URL is for more than just getting you from page to page! Best practices show that URLs should be short and concise while telling users (and search engines) what a page is about. This improves user experience and promotes confidence in browsing your site, not confusion. URLs also connect the dots on what your pages are about and how they connect to one another, which is why structure is important.

Here is an example, would you be more likely to follow 

www.example.com/page or www.example.com/index.php?id_wca=470&clcp27sap?

SEO optimizations can be scary when you don’t know where to start, which is why we at SmartSites provide tips like these and services to help your business grow. Our team is full of marketing experts who get to know you and your business to make it the best it can be. Interested in learning more about how marketing strategies can help your business? Contact SmartSites today.