Bringing Cleantec’s Vision to Life: A Custom Web Design with Heart

At SmartSites, we provided custom web design services for Cleantec, a company that has been a cornerstone of cleanliness and facility maintenance since 1975. With a mission to serve communities and businesses alike, Cleantec wanted their online presence to reflect their values of service, trust, and authenticity. They weren’t just looking for another cookie-cutter website—they wanted a platform that emphasized their human touch and community-driven approach.

A Friendly Digital Experience for a Community-First Company

Cleantec’s primary goal was clear: they wanted their website design to feel approachable and authentic, avoiding the generic look of typical cleaning service websites filled with impersonal stock photos. Instead, Cleantec sought to highlight their identity as real people dedicated to helping businesses and communities thrive. SmartSites worked closely with them to ensure every design element communicated this ethos.

Designing with Purpose: Cleantec’s Unique Identity

From the outset, our focus was on creating a design that captured Cleantec’s warm and welcoming personality. We incorporated custom visuals and user-friendly layouts that stood out from competitors. By featuring genuine photography and personalized content, we ensured the site reflected Cleantec’s genuine commitment to their clients and community.

The color palette and typography were carefully chosen to exude professionalism without losing the approachable vibe that Cleantec is known for. Every page, from their services overview to their community outreach section, was crafted to showcase their expertise, reliability, and heart.

Content That Speaks Volumes

One of the key features of Cleantec’s new website is the storytelling woven into its content. We emphasized their long-standing history, starting as a small operation in Syracuse, NY, and growing into a nationwide leader in facility maintenance and janitorial services. Cleantec’s dedication to their clients, combined with their forward-thinking approach to sustainability and innovation, shines through in every word.

By highlighting their tailored cleaning solutions, eco-friendly practices, and specialized services like post-construction cleanup and floor care, the site effectively communicates Cleantec’s ability to handle diverse client needs. Each service page is detailed yet accessible, ensuring potential clients can easily find the information they’re looking for.

Building Trust Through Transparency

Cleantec values trust and long-term relationships with their clients. To support this, we designed their site to be as transparent and informative as possible. The inclusion of testimonials, detailed service descriptions, and insights into their community initiatives helps build credibility and connection with visitors.

Their “Why Choose Us?” section succinctly outlines their strengths, emphasizing reliability, experience, and dedication to client satisfaction. These elements work together to position Cleantec as a partner businesses can depend on, not just another cleaning service provider.

A Site That Works Seamlessly

Behind the scenes, the site is built for speed, functionality, and scalability. The user experience (UX) was optimized to ensure intuitive navigation, with a mobile-friendly design that looks great on any device. Whether a visitor is looking for daily janitorial services or post-construction cleanup, they can find what they need quickly and efficiently.

The Result: A Website That Truly Represents Cleantec

The new Cleantec website is more than a digital presence—it’s a reflection of who they are as a company. It captures their friendly approach, dedication to quality, and commitment to making a positive impact. If you’re looking for a web design that truly represents your brand, we’d love to help. Let’s make your vision a reality, just like we did for Cleantec. Contact us today to get started.