How Can Marketers Craft Better AI Prompts?

Feeling stuck with imperfect AI-generated content? You’re not alone. Ashley Ismailovski, an Email and SMS Marketing expert at SmartSites, shares practical tips on how to refine your AI prompts to get the best possible results.

1. Specificity is Key

A vague prompt yields generic results. Be specific! For example, instead of “Write 10 subject lines for a product launch,” try, “Create 10 subject lines, 30 characters or less, for the launch of Vimergy’s liquid B12, targeting a female audience.” This level of detail helps the AI generate content that’s directly relevant to your needs.

2. Define the Desired Tone

Your brand’s voice matters. Clearly specify whether you want the tone to be playful, serious, urgent, or any other style. This ensures the AI aligns its output with your brand’s persona, deepening your connection with your audience.

3. Build on Initial Prompts

Stay within the same chat session to refine and expand on your prompts. This continuity allows the AI to build on previous outputs, ensuring consistency and coherence in your content.

4. Trust, but Verify

While AI can significantly streamline content creation, it’s not perfect. Approach it as a tool that enhances your work but still requires your oversight. Regularly test and refine the AI’s outputs to ensure they meet your standards.

Start Using AI Properly for Marketing Success

Be strategic with your prompts and understand the strengths and limitations of AI. This way, you can significantly improve the quality of your marketing content. If you are looking for more AI prompt tips, be sure to check out 4 Tips for Writing Better AI Prompts. Start practicing these tips today to see better, more relevant results.