How To Achieve Shopify Success
Chad Faith
Director of Content
Today, you don’t have to be a genius in web design and development or coding to sell products online. Shopify is a popular eCommerce web builder that comprises a wide variety of templates and useful features pertaining to shipping, payments, inventory, and product management. You will be able to sell in multiple places, including pop-up shops, brick-and-mortar locations, online marketplaces, social media platforms, mobile devices, and the web.
That’s not all. Shopify is cloud-based. This means that you do not have to experience the hassle of maintaining or upgrading web servers or software. You can enjoy the flexibility of accessing and running your business from anywhere that has an internet connection. Read on to find out how you can achieve Shopify success!
Take Your Shopify Business Offline
Taking your Shopify business offline can be one of the most rewarding strategies, especially if your business model is based on your local community. Some of the offline activities that you can try to grow your customer base or get your first sales include:
- Use billboard advertisements or outdoor banners (great for high-end products)
- Host an event to drive online sales
- Distribute flyers
- Use print ads
- Advertise on radio
- Participate in trade shows
Leverage the Power of Digital Marketing
Digital marketing can help speed up the process of getting your first sale. Start planning a digital marketing budget that covers the following areas:
- Paid advertising
- Influencer marketing
- Search Engine Optimization
- Instagram ads
- Comparison shopping engines
- Facebook ads
It is a good practice to tap into existing audiences who are looking for products that your company is offering. As there are many websites that can serve as a sales funnel for your business, you need to identify sites that fit with your marketing budget and give you a favorable return on your investment (ROI).
Pro tip: You can gain free visibility by getting on Google Places.
Be Open to Feedback
Haven’t sold a single product since the launch of your Shopify store? Don’t worry! Start getting customers, who have purchased (from your physical store) and used your products, to leave feedback about their experiences. Gather as many feedback and reviews as possible and post them in reputable websites, forums, Facebook pages, etc. Ensure that you include a backlink to your product pages as well. If you are starting from scratch, give out some free samples and ask for honest reviews in return.
Grow Your Social Media Presence Organically
Here is a quick list of social media platforms that are essential for growing your presence:
- YouTube
By showing your new followers how fun and valuable you are from a friend’s perspective, you can achieve sustainable results.
Know When to Use Offers and Promotions
To attract potential and repeat customers to your online store, you can give out free promotional codes, e.g. BUYNOWINNOV. However, you should avoid going overboard here. If you run too many promotional campaigns, visitors may not purchase anything that is not on sale. In worst cases, you may even lose their trust in your pricing completely. Take some time to figure out who your target market is and what their needs are.
