SmartSites’ Ashley Ismailovski Featured In Klaviyo 2025 Marketing Trends Report

The marketing landscape is changing fast in 2025. AI, data privacy, and multi-channel marketing are shaping how brands interact with customers. Klaviyo’s latest marketing report highlights insights from 12 experts on what’s coming next.

Smarter Customer Acquisition

Brands are shifting from growth-at-all-costs to smarter acquisition strategies. Marketers will focus on moving social media followers to owned channels like email and SMS. Data-driven reporting will also refine how businesses evaluate new customers.

AI for Marketing Efficiency

Artificial intelligence is no longer a novelty – it’s a necessity. Ashley Ismailovski, Director of Email Marketing at SmartSites, predicts that AI will streamline omnichannel strategies. Marketers will use AI to segment audiences, design email templates, and generate subject lines at scale. This will help brands do more in less time without sacrificing quality.

Optimizing for AI will also be key. As tools like Apple Intelligence summarize emails for users, marketers must craft content that AI recognizes. A/B testing with AI-generated options will help businesses refine their messaging. Personalized product recommendations powered by AI will make emails more relevant, boosting engagement.

Multi-Channel Marketing Without the Headache

Marketing teams will look to consolidate their tools. A single platform, like Klaviyo, helps brands reduce costs and improve personalization. With all data in one place, businesses can create better customer experiences while increasing efficiency.

The Future of SMS

SMS is evolving beyond simple text messages. Apple’s support for Rich Communication Services (RCS) will allow brands to send rich media, display interactive buttons, and track engagement. Two-way messaging and AI-powered chatbots will enhance personalization, making SMS a more dynamic channel.

Data Privacy and Compliance

New privacy regulations demand greater transparency. Ismailovski notes that in 2025, more brands will focus on email and SMS compliance to build trust with customers. Tools like BIMI will improve email security and deliverability.

Stronger Loyalty Programs

Loyalty programs will be a bigger priority as brands work to increase customer lifetime value. Offering personalized perks and early product access will strengthen customer relationships.

The Rise of Authentic Marketing

Consumers are growing tired of generic, AI-generated content. Brands that embrace authenticity will stand out. Ismailovski highlights the rise of interactive email elements like quizzes and polls, which boost engagement. Marketers should also explore storytelling, nostalgia, and educational content to connect with audiences.

2025 presents both challenges and opportunities for marketers. AI will speed up workflows, multi-channel strategies will evolve, and data privacy will remain a top priority. With the right tools and strategies, brands can stay ahead.SmartSites is committed to helping businesses navigate these changes. If you’re looking to optimize your email marketing strategy, contact us today.