SmartSites Featured In Klaviyo’s Article About Writing Compelling Email Subject Lines

The Ultimate Guide To Compelling Email Subject Lines: Data-Driven Best Practices + 21 Examples was published on Klaviyo in March 2022. Ashley Ismailovski, SmartSites’ CRO Operations Manager, was invited to share her thoughts on creating effective email subject lines. SmartSites is Klaviyo partner agency and an award-winning digital marketing agency based out of New Jersey.

According to AgencyAnalytics, email is a powerful marketing tool that bypasses social algorithms. Today, the average email open rate is between 15-25%. Email marketing is recognized as a personal way of reaching one’s target audience as they allow businesses to address recipients individually by their names. Companies with social media accounts typically address their audiences as a whole. This has a smaller impact on encouraging people to take action.

Business owners who launch email marketing campaigns need to write effective subject lines. Like headlines to articles, they must compel individuals to open their emails and start reading your message. This is where Klaviyo comes in. The email marketing platform provides tried-and-true personalization tools for businesses to reach customers at the right time. Users can also automate processes of sending product recommendations (based on past purchases), abandoned cart emails, and much more.

Klaviyo is one of the leading marketing automation platforms on the market. For this article, Klaviyo reached out to 11 ecommerce experts to discuss best practices for writing email subject lines. Ashley contributed her tips on keeping subject lines concise:

Want to know more? Read The Ultimate Guide To Compelling Email Subject Lines: Data-Driven Best Practices + 21 Examples today.