SmartSites Featured In Klaviyo’s Article On Realistic Email & SMS Marketing Trends eCommerce Brands Should Test In 2023

February 28, 2023June 26, 2024

Zachary Krall

Email Marketing Specialist

11 (Realistic) Email + SMS Marketing Trends Ecommerce Brands Should Test In 2023 was published on Klaviyo in January 2023. Ashley Ismailovski, Director of Email Marketing at SmartSites, was featured for her expert insights on the types of email and SMS marketing trends eCommerce brands should be testing in 2023.

Understanding the Importance of Email and SMS Marketing

Today, email and SMS marketing remain indispensable tools for eCommerce brands to foster customer engagement. Personalized and automated marketing campaigns will continue to play a crucial role in this endeavor. In 2023, email marketing is expected to undergo an evolution, which is characterized by increased sophistication and engagement, and leveraging cutting-edge technologies.

How Email and SMS Marketing will be Shaped in 2023?

Pivotal trends that are expected to shape email marketing this year include the escalating deployment of artificial intelligence and machine learning to automate email campaigns and improve personalization. User-generated content and social proof will also become an integral part of email marketing campaigns.

Interactive email content, such as images, videos, and surveys, are also expected to gain traction. Mobile optimization remains paramount, with email campaigns being increasingly tailored to mobile devices. Therefore, email accessibility and inclusive design possess greater significance than ever.

In addition to employing email authentication protocols to boost email security and deliverability, new and seasoned eCommerce businesses should continue using emails to develop customer engagement and foster community building.

Engaging Customers Where They are Most Active at

eCommerce brands that adeptly integrate the aforementioned trends into their campaigns will be well placed to thrive in the ever-changing digital marketing landscape. This article also highlights the importance of knowing which mediums customers frequently use to receive communications. This way, eCommerce brands can effectively target their email subscribers or individuals who opt for SMS alerts.