SmartSites Recognized as a Finalist for Microsoft’s Channel Partner of the Year Award

SmartSites has been named a finalist for the Channel Partner of the Year at the 2024 Microsoft Advertising Partner Awards. This nomination reflects our team’s ongoing dedication to delivering excellence and results for our clients through Microsoft Advertising.

Microsoft Advertising: An Overview

Microsoft Advertising, formerly known as Bing Ads, is a powerful digital marketing platform that provides advertisers access to audiences across Bing, Yahoo, and AOL, as well as partner sites such as DuckDuckGo and Ecosia. This broad reach allows businesses to connect with users in a variety of contexts and locations. It is an effective tool for targeting a unique audience that differs from those reached through other platforms like Google Ads.

Microsoft Advertising reaches a different demographic segment that tends to be more professional and often has higher purchasing power. This makes it an ideal platform for B2B campaigns or businesses targeting a more affluent consumer base. A prominent feature of Microsoft Advertising is its integration with LinkedIn. This unique capability allows advertisers to target users based on LinkedIn profile data, such as job titles, companies, and industries. It is especially beneficial for B2B advertisers looking to reach decision-makers in specific fields.

About the Microsoft Advertising Partner Awards

Across over 100 countries and regions, the Microsoft Advertising Partner Awards recognize the achievements of both winners and finalists in multiple categories. The goal is to showcase how Microsoft partners are making a difference. From innovative digital marketing campaigns to complex technology-driven solutions, the awards celebrate partners who embody the values of inclusivity, trust, and sustainability. Additionally, these partners work toward empowering businesses and local economies worldwide.

Why Being a Channel Partner of the Year Matters

The Channel Partner of the Year award recognizes partners that have exhibited excellence in all aspects of their collaboration with Microsoft Advertising. This includes delivering exceptional client outcomes, driving revenue growth, adopting new features, and leading industry innovations.

This acknowledgment positions SmartSites as a key player in the digital marketing space. It enables us to demonstrate the value we bring to our clients through customized strategies and impactful digital advertising solutions. Our inclusion as a finalist emphasizes our success in delivering innovative campaigns through Microsoft Advertising’s comprehensive suite of solutions.

What’s Next: Looking Forward to the Awards Ceremony

The winners of the 2024 Microsoft Advertising Partner Awards will be announced at a special in-person ceremony on November 14, 2024, at Cipriani 25 Broadway in New York City. We look forward to joining our fellow finalists and celebrating the achievements of the global Microsoft partner community.

Regardless of the final outcome, being named a finalist is already a significant achievement that underscores the quality of work we deliver for our clients. As we continue to grow and innovate, we remain committed to pushing the boundaries of digital advertising and driving success for businesses of all sizes.

This recognition would not have been possible without the incredible dedication of our team and the trust of our clients. We look forward to the awards ceremony in November and to many more opportunities to create meaningful results through our continued collaboration with Microsoft Advertising. To learn more about how SmartSites can help your business achieve its digital marketing goals, contact us today.