Top New Jersey Search Engine Marketing Firms

Clutch has ranked SmartSites #1 on its list of top New Jersey search engine marketing firms. SmartSites is headquartered in 45 Eisenhower Drive, Suite #520, Paramus, NJ 07652, United States, making it strategically located to witness the proliferation of businesses within the past decade. As a neighbor to the metropolitan state of New York, where Wall Street is located, it is not surprising that many businesses have chosen to set up shop in New Jersey. In fact, a significant percentage of New Jersey’s population commute to and from New York for work daily, making the commercial exchange between the two states a symbiotic relationship.

If there’s one thing the ongoing COVID-19 pandemic has taught businesses, it’s that search engine marketing is critical to surviving in today’s fast-paced and unpredictable business climate. When the nation underwent a lockdown last year, the businesses who survived were those who managed to carve out a space for themselves online. Many others started on the process slowly but surely, getting on search engine marketing and local SEO to bring in customers during the pandemic.

What is Search Engine Marketing?

Many businesses may have heard of SEO, or search engine optimization. However, when it comes to the time and hard work involved, it’s a whole other story. When placed within a comprehensive marketing strategy, the goal of SEO is to generate sustainable, long-term leads. This is as opposed to PPC ads, which aim to generate a high volume of leads within a short turnaround time.

As such, SEO and search engine marketing are digital marketing services businesses need to be patient with. Results will not show themselves overnight, however, with persistence and effort, you can take your business to new heights.

Understanding Search Engine Marketing

The goal of search engine marketing is simple: to increase your business’s online presence and ranking on search engine result pages, or SERPs. The higher your business ranks on a SERP for a particular keyword, the more visible you are to your target market. Visibility is always a good thing – it’s where potential customers and conversion rates come from, after all.

Search engine marketing is focused heavily around content marketing, although that’s not all there is to it. For instance, ensuring that your website is mobile responsive is also part of a well-informed strategy, contributing to a higher SERP ranking. Content marketing can feature blog posts, videos, infographics and many more. In addition, social media marketing can help with search engine marketing as Google classifies social shares as indexable. However, keep in mind that just because a page is indexable doesn’t mean it will show up on Google SERPs. There’s still a lot of work to be done to ensure that your business doesn’t fall behind on SEO.

Are You Looking to Hire Top New Jersey Search Engine Marketing Firms?

Is your business looking to work with a top search engine marketing firm in NJ? If so, SmartSites is your best bet. Please feel free to call SmartSites at 201-870-6000 to discuss a SEO strategy that will best suit your business’s needs and help you reach your goals.