Is your business in the moving industry? Whether someone is just moving across the state or across the country, your services will be in high demand to ensure that everything gets to its destination smoothly and on time. However, with so many licensed movers in the United States, chances are you face competition from many fronts. To stand out in the digital age, it’s no longer enough just to be online, although of course that’s an essential first step. In order for your moving company to stand out, you will need to implement several best practices when it comes to website design for movers. No doubt customers will have heard horror stories of scams and unprofessional services being rendered, and you want to convey a good first impression to potential customers and encourage them to convert. In this guide, we share with you some top website design tips.
Design an Engaging and Informative Website
Today, it’s no longer enough to have a well-designed website, as many of your competitors can boast the same. Besides being visually appealing, your website should also do everything you need it to. Although this can differ slightly from business to business, some of the essential elements you will need for an engaging and informative website include:
- Ease of navigation
- Device responsiveness
- A visible Call to Action (CTA)
- Engaging graphics
- … and more!
Depending on the focus of your business, one theme may be more suitable for you than another. Do not be afraid to experiment with different fonts, layouts and colors to discover what works best for you. Ease of navigation should also mean that a visitor should not have to make more than three clicks from your homepage to find the information they need.
Ensure Contact Information is Easily Visible
What action do you wish visitors to take after they have landed on your website? You may have several answers to this question, but chiefly amongst them would be to get in touch with you. This offers you a direct line to successful conversion, even if it may be sometime in the future. To this purpose, you will want to ensure that your contact information is easily visible. Instead of having to click through page after page to find it, make it easy for viewers by incorporating your contact information in your header or footer. This should include an email address and a phone number at the very least.
Different customers will have their own preference regarding how they wish to get in touch with you. Busy customers may prefer to fill in an online form and wait for you to reach out to them, which is why you should always have one ready under a “Contact Us” tab on your website. Other customers may prefer to call your business directly or even drop by your office, particularly if their request is urgent. Your website design should make sure that your contact information can be located easily as well as provide customers with a few different ways to get in touch with you.
Incorporate Useful and Engaging Content
Not every viewer who lands on your website will be looking to convert immediately. Some may be looking to move in a few months’ time, and are simply checking out the available options or looking for some answers that will help them make a decision. This is the chance to position yourself as a market expert and establish yourself as trustworthy and professional in these customers’ eyes. If you are able to answer a burning question they have or provide something your competitors cannot, you can be sure that these viewers will bookmark your business as one to turn to when they are in need of your services in the near future.
In addition, having a blog gives you the perfect reason to update your website regularly. Without a blog, you will not have any reason to update your website weekly once you have finalized your web design. Constantly refreshing your website with new content signals to search engines that your website is active and relevant, therefore ranking it higher.
Include Social Media, Association & Award Logos
Does your business already have a Facebook page, Instagram account or Twitter account? Chances are, you are on at least one social media platform, and it would be a good idea to include a logo your visitors can click and be instantly redirected to your other pages. This is especially relevant if you update more frequently on one of your social media pages, or your previous customers have left you good reviews there. Or you may have a larger following off your website and get most of your leads from there.
You can also include your award and association logos on your website, such as any accreditations your business has received or any memberships you have acquired over the years. This will go some way towards establishing credibility and increasing customer confidence.
Double Check Grammar and Spelling
There’s nothing worse than a visitor spotting a grammar or spelling mistake on your website. The professional image you have worked so hard to maintain will be lost within a matter of seconds, and nobody wants that. Regardless of the website design you have gone with, it’s important to ensure that all aspects of your content have been vetted, and double-vetted. You can never be too thorough.
Another thing to take note of is to fill in any blank spaces on your website, even if it is with a placeholder while you are waiting for content to be completed. Visitors will not know what to expect with a huge blank space on any of your pages, and it can convey the impression that your website is incomplete.
Incorporate Customer Testimonials
For many home service businesses, a powerful source of new leads is through word of mouth. Getting happy customers to leave a testimonial can go a long way – potential customers are more likely to trust a moving company that has been highly rated by clients who have used them. Even better if you can incorporate some pictures or videos to give customers a picture of what you can offer and make them more likely to convert.
Come to SmartSites for Website Design Services for Your Moving Company
In the digital age of today, it’s no longer enough to offer exceptional customer service and the best value for money. Unfortunately, all these can mean very little if no one knows about your moving company because your online visibility is poor, especially if there are a number of competitors in the area. Besides ensuring that more potential customers will be aware of what you have to offer, having a well-designed website can go a long way in positioning yourself as an industry expert and encouraging visitors to return. However, we know that not every moving company has an inhouse marketing team to take care of everything that needs to be done. When you engage the digital marketing experts at SmartSites, you can be assured that we are capable of delivering the results you want to see. Since our inception, we have built hundreds of successful websites for our clients, and we look forward to helping your moving business gain the online visibility it deserves. We are able to assist with planning and implementing a comprehensive digital marketing strategy, consisting of SEO and PPC campaigns to suit your needs. Please feel free to contact us today to get started with an initial consultation.
