Trusted by Brands Like Yours
Klaviyo Master & Champion
"As an agency, we are depended on by our clients to offer the best and most comprehensive marketing solutions to brands we manage. In the realm of email & SMS marketing, there is no 'best' without Klaviyo."
We Make It Easy To Get Started
We Generate Data-Driven Results
SmartSites helped to migrate this luxury footwear brand onto Klaviyo, and launched their unified Email & SMS strategy that drives nearly half of their monthly revenue!
Increase in Klaviyo Attributed Revenue
Increase in Email Click Rate
Increase in SMS Click Rate
Increase in Placed Order Rate
Quick Wins:
- Optimization of CTA buttons
- Mobile-first template designs
- Seamless SMS migration
- Ecommerce integrations
Long-Term Strategy:
- Omnichannel marketing strategy
- Advanced segmentation
- Optimization of Flow Architecture
- Personalized customer journey
We've Audited Dozens of Accounts
Here are some of the most common email marketing mistakes that brands make:
Not Using Segmentation
One of the most common and costly mistakes We see is the lack of segmentation. Far too often, businesses send the same email to their entire subscriber base. This “batch-and-blast” approach might save time, but it comes at the expense of relevance and engagement.
Not Properly Collecting Consent from Subscribers
This one is critical—not just for compliance but also for trust. Sending emails or SMS messages without proper consent can harm your brand reputation and ultimately land you in legal trouble.
Not Optimizing Your Calls-to-Action (CTAs)
Your email can have amazing content, but if your CTA doesn’t grab attention, you’re leaving conversions on the table. We've reviewed countless emails where the CTA is buried, vague, or uninspiring.
Not Running A/B Tests
We can’t stress this enough: A/B testing is essential for improving your email marketing performance. Yet, many accounts We audit are not taking advantage of this powerful tool.
Not Using Flows
Flows (or automations) are a game-changer in email marketing, yet so many accounts We review aren’t leveraging them. Flows save time, nurture leads, and drive conversions on autopilot.
Not Authenticating Your Sending Domain
This one is technical but incredibly important. If your sending domain isn’t authenticated, your emails might end up in spam folders—or not be delivered at all.
Not Doing Regular List Cleaning
A bloated email list isn’t just costly—it’s harmful. Many accounts We audit have outdated or inactive subscribers that drag down deliverability metrics.
Not Using Personalization
Generic emails don’t cut it anymore. If you’re not using personalization, you’re missing a huge opportunity to connect with your audience.
Not Having a Clear Campaign Schedule
Many accounts We review lack a consistent or strategic approach to email campaigns. This leads to erratic sends and missed opportunities.
Not Using Segmentation
One of the most common and costly mistakes We see is the lack of segmentation. Far too often, businesses send the same email to their entire subscriber base. This “batch-and-blast” approach might save time, but it comes at the expense of relevance and engagement.
Not Properly Collecting Consent from Subscribers
This one is critical—not just for compliance but also for trust. Sending emails or SMS messages without proper consent can harm your brand reputation and ultimately land you in legal trouble.
Not Optimizing Your Calls-to-Action (CTAs)
Your email can have amazing content, but if your CTA doesn’t grab attention, you’re leaving conversions on the table. We've reviewed countless emails where the CTA is buried, vague, or uninspiring.
Not Running A/B Tests
We can’t stress this enough: A/B testing is essential for improving your email marketing performance. Yet, many accounts We audit are not taking advantage of this powerful tool.
Not Using Flows
Flows (or automations) are a game-changer in email marketing, yet so many accounts We review aren’t leveraging them. Flows save time, nurture leads, and drive conversions on autopilot.
Not Authenticating Your Sending Domain
This one is technical but incredibly important. If your sending domain isn’t authenticated, your emails might end up in spam folders—or not be delivered at all.
Not Doing Regular List Cleaning
A bloated email list isn’t just costly—it’s harmful. Many accounts We audit have outdated or inactive subscribers that drag down deliverability metrics.
Not Using Personalization
Generic emails don’t cut it anymore. If you’re not using personalization, you’re missing a huge opportunity to connect with your audience.
Not Having a Clear Campaign Schedule
Many accounts We review lack a consistent or strategic approach to email campaigns. This leads to erratic sends and missed opportunities.
Revamp Your Email Strategy
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