Klaviyo
Klaviyo is a SmartSites preferred partner for ecommerce business’s looking for a email marketing solution.
What is Klaviyo?
Klaviyo is a marketing automation platform that helps businesses acquire, retain, and grow their customers. The platform offers a variety of features, including:
- Email marketing: Klaviyo’s email marketing tool allows businesses to send personalized emails to their customers based on their purchase history, website activity, and other data points.
- SMS marketing: Klaviyo’s SMS marketing tool allows businesses to send text messages to their customers. This can be used to send reminders, promotions, or other important information.
- Web push notifications: Klaviyo’s web push notifications tool allows businesses to send notifications to their customers’ browsers. This can be used to send news, updates, or other important information.
- Recommendation engine: Klaviyo’s recommendation engine suggests products to customers based on their purchase history and website activity. This can help businesses increase sales and boost customer satisfaction.
- Segmentation: Klaviyo’s segmentation tool allows businesses to segment their customers into groups based on their demographics, interests, and purchase history. This allows businesses to send more targeted and relevant messages to their customers.
Klaviyo REVIEW
Pros:
- Easy to use
- Affordable
- They’re always releasing updates and new features
- Integration with major e-commerce platforms
- Excellent customer support
Cons:
- Can be pricey depending on company and email list.
- Some features are not available in all plans
- Reporting dashboard can be overwhelming for some businesses
Overall
SmartSites recommends Klaviyo as the preferred marketing automation platform for ecommerce businesses especially those that use Shopify. Not only are they the industry leader for email and SMS, b ut they’re a one stop shop with other features like: Mobile push notification, Review managemnt and CDP.
