Mailchimp
Mailchimp is a SmartSites preferred partner for small business looking for a email marketing solution.
What is Mailchimp?
Mailchimp is an email marketing platform that helps businesses create, send, and track email campaigns. The platform is known for its ease of use and affordability, making it a good choice for businesses of all sizes. Mailchimp offers a wide range of features, including:
- Email marketing: Mailchimp allows businesses to create and send email campaigns, track email opens and clicks, and segment their email lists.
- Automation: Mailchimp offers a variety of automation features, such as welcome emails, abandoned cart emails, and birthday emails.
- CRM: Mailchimp offers a basic CRM system that allows businesses to track customer interactions.
Reports: Mailchimp provides businesses with a variety of reports to track their email marketing performance. - Integrations: Mailchimp integrates with a variety of third-party applications, such as e-commerce platforms, CRM systems, and social media platforms.
Mailchimp REVIEW
Pros:
- Easy to use: Mailchimp is a very easy-to-use platform that can be used by businesses of all sizes.
- Affordable: Mailchimp is very affordable, especially for small businesses.
- Feature-rich: Mailchimp offers a wide range of features that can help businesses grow their email list and increase sales.
- Integrations: Mailchimp integrates with a variety of third-party applications, making it easy to connect Mailchimp to other systems and services that businesses use.
- Support: Mailchimp offers excellent customer support, which is available 24/7.
Cons:
- Limited customization: Mailchimp’s templates are limited, which can make it difficult to create unique and custom email campaigns.
- No A/B testing: Mailchimp does not offer A/B testing, which can make it difficult to optimize email campaigns.
- No phone support: Mailchimp only offers email and chat support, which can be inconvenient for some businesses.
Overall
SmartSites recommends Mailchimp as the preferred email marketing platform for non ecommerce businesses. The platform is easy to use, affordable, and offers a wide range of features that can help businesses grow their email list and increase sales.
