2024 Marketing Trends and Strategies

November 10, 2023 Google
Matthew Prepis, Chief Sales Officer - SmartSites Matthew Prepis Chief Sales Officer
Michael Melen, Co-Founder - SmartSites Michael Melen Co-Founder
Harika KR, Agency Manager, Google Harika KR Agency Manager, Google

With the holidays upon us, most marketing are laser focusing their efforts and attention on a successful Black Friday-Cyber Monday marketing plan, but as 2023 comes rapidly to a close, what is in store for next year?

Speakers from SmartSites and Google share tips, tricks and insights on what 2024 has in store and what can be done to prepare and what was important in 2023. Topics covered will include analytics and measurement, AI, and emerging ad formats.

Event Transcript

With the holidays upon us, most marketing are laser focusing their efforts and attention on a successful Black Friday-Cyber Monday marketing plan, but as 2023 comes rapidly to a close, what is in store for next year?

Speakers from SmartSites and Google share tips, tricks and insights on what 2024 has in store and what can be done to prepare and what was important in 2023. Topics covered will include analytics and measurement, AI, and emerging ad formats.