Pivoting Your Marketing to Capture the New Digital Shopper

As we enter 2022 – dealing with what will hopefully be the tail-end of COVID, it is as good time as any to come to terms that consumer behavior has changed. Not only has it changed “for now” but it has changed forever. While some in the automotive space viewed COVID as an existential threat, it’s in fact an opportunity to survive, evolve and thrive. This session will review the shifting consumer behaviors and will help automotive dealerships pivot their marketing to capture the new digital shopper. We will lean on data & research provided by Google’s Automotive team as well as several internal studies done across the industry that have never been published externally.