R&Y Compressors® Email Marketing
R & Y A/C Compressors amplifies their digital engagement and revenue through email marketing.
R & Y A/C Compressors® is a family-owned and operated business boasting over three decades of expertise in the auto A/C parts industry. Located in the heart of North Miami Beach, Florida, they have established themselves as a prominent provider of quality automotive air conditioning parts and services. Specializing in automotive air conditioning and heating systems for all types of vehicles, R & Y A/C Compressors® manufactures and distributes a diverse range of mobile climate control products.
The Challenge
R & Y A/C Compressors® aimed to harness the power of Email Marketing to deepen customer engagement, increase conversion rates, and boost their overall revenue. While they had the products and the potential, they faced challenges in executing effective email marketing campaigns that resonated with their segmented audience types. Their primary objective was to gain a substantial return on their email marketing spend and enhance their brand’s reach.
The Plan
SmartSites stepped in with a robust strategy tailored for R & Y A/C Compressors®. By leveraging Klaviyo, a cutting-edge email marketing platform, SmartSites planned to dispatch 5 meticulously crafted campaigns each month, thoughtfully segmented based on audience type. The strategy wasn’t just limited to campaigns, though. SmartSites also committed to refining the client’s automated flows, ensuring they capitalized on every phase of the customer journey, from lead capture to post-purchase communication.
