Specialty Performance Parts Marketing
SmartSites Helped Drive PPC Advertising Success for Specialty Performance Parts
Specialty Performance Parts (SPVparts.com) is a trailblazer in automotive excellence, offering top-tier components for vehicle enthusiasts. Unlike competitors, they source reputable third-party brands and also design and manufacture innovative, OEM-quality products. Their commitment to quality and patented designs sets them apart in the performance parts industry. With a dedication to enhancing vehicles effortlessly, Specialty Performance Parts continues to lead the charge in engineering and performance innovation.
The Challenge
Specialty Performance Parts needed a way to overcome stale PPC campaigns and boost ad performance. Their existing campaigns were underperforming, limiting sales and returns on ad spend. With multiple campaign types in use, their advertising efforts lacked focus and optimization. They needed better audience targeting, fresh creatives, and a cohesive campaign structure to drive greater revenue and maximize efficiency.
The Plan
- Created custom audience segments and refreshed Performance Max campaigns with new videos and images provided by the client.
- Consolidated campaigns by brand type to streamline budgets and maximize daily ad performance.
Applied Maximize Conversion Value bidding to branded campaigns, boosting sales and improving ROAS. - Optimized Google Merchant Center product feeds and tested video campaigns, driving increased referral sales and visibility.
