UPSW Marketing
UPSW
UPSW.com is a direct-to-consumer exhaust auto parts retailer that offers high-quality car parts at convenient prices. For over 25 years, they have been providing customers with easy access to products such as catalytic converters and exhaust systems.
The Challenge
When UPSW was not satisfied with the site traffic and conversions they were seeing from their ad campaigns, they came to SmartSites to remedy the situation. In a highly competitive online retail market, it was becoming more and more of a challenge to keep up.
The Plan
Implement responsive and flexible bidding strategy to cater to changes in return on ad spend
Minimize ad spend without sacrificing volume to retain target return
Explore new PPC strategies to foster continuous improvement
Implement advanced search functionality for ease of customer use
Support continuous site improvements through ad-hoc development
