Answering Specialist Marketing
Optimizing PPC for Answering Specialists: Higher-Quality Leads, More Conversions, and 743% Growth in Interactions
Answering Specialists is a live operator phone answering service based in Bonners Ferry, Idaho. With decades of experience, they serve businesses across the U.S. and Canada, ensuring every call is answered by a real person—never AI or automated systems. Their competitive edge lies in fair, per-call pricing, mature and skilled operators, and 24/7 availability. By keeping operator groups small, they provide personalized service, reducing errors and improving customer satisfaction.
The Challenge
When Answering Specialists partnered with SmartSites, they faced a major issue—poor lead quality. Despite strong search visibility, unqualified leads were draining ad spend and reducing campaign effectiveness. Their PPC strategy needed refinement. The goal was to attract higher-quality prospects without sacrificing volume. We tackled this by narrowing the audience, refining messaging, and improving the website’s user experience. Over time, we transformed their campaign, increasing conversions while ensuring better-qualified leads.
The Plan
- Identified and eliminated low-quality traffic, focusing on high-intent prospects.
- Adjusted copy to resonate with businesses needing reliable live answering services.
- Streamlined landing pages for better conversion rates.
- Applied smarter bidding strategies to attract valuable leads.
