CMS Funding Marketing
CMS Funding
CMS Funding has been providing equipment leasing and commercial financing services for over 20 years. This father and son company creates customized funding solutions for business big and small.
The Challenge
Despite their expertise and two decades of experience, CMS Funding found it difficult to generate meaningful leads in a highly competitive industry. Carving out their own brand identity and niche market in the shadow of banking and lending giants seemed almost an insurmountable task. CMS Funding had worked with other agencies in the past, but wasn’t seeing the results they wanted. They turned to SmartSites to drive traffic to their website, and help grow their client base.
The Plan
Implement an ongoing content writing and link building strategy to increase overall site traffic
Run consistent ads to better control costs and results
Build out Industry and Location pages to increase organic search traffic
Implement conversion tracking to directly correlate revenue with spend
