Energy Watch Marketing
Energywatch Helps More Businesses Reduce Energy Expenditures Through Intelligent Seo Strategies.
EnergyWatch is a fully integrated, cloud-based platform that provides software and consulting services to energy and risk management industries. Their goals are threefold: help clients simplify energy reporting, reduce energy expenses, and increase overall energy income.
The Challenge
EnergyWatch came to SmartSites with an interesting situation. They provided a cloud-based, money-saving proposal for energy costs, but also faced challenges. The main issue was that they were competing against a variety of other pre-established sales strategies that incorporated elements such as electricity and heat. They were different, but didn’t know how to effectively communicate their lucrative solution to the masses.
The Plan
Focus on the B2B aspects of the company.
Position the niche, cloud-based software as a positive alternative to pre-existing solutions.
Perform extensive geographical research to determine individual cities’ energy management needs.
Rethink which cities to target based on energy management needs.
Rewrite individual pages for each city to properly geo-target.
