JoTo PR Marketing
JoTo Ventures, LLC
JoTo PR Agency takes a unique approach to its public relations and marketing activities. Their business background enables them to create holistic PR campaigns that can be integrated into their clients marketing so that they get better results.
The Challenge
This client, more than most, understands the importance of maintaining an exceptional brand image and reputation. JoTo Ventures reached out to SmartSites to increase organic site traffic, and learn how they can improve their current SEO strategies. One of the challenges here was that the original site was not being actively updated with new content. In the ever-changing world of PR, it was imperative that this site remained an up-to-date resource for their current and future clients. Ad-hoc site development and design changes were also implemented to improve the overall user friendliness of the site.
The Plan
Develop an editorial calendar to plan and write future blog posts
Implement a display remarketing campaign for visitors to the site from LinkedIn to further increase conversion rates
Support continuous site improvements through ad-hoc development
Implement an ongoing content writing and link building strategy to increase overall site traffic
Expand ad campaign to LinkedIn to be in the spotlight of business owners in need of PR services
