All In Welding & Fire Escapes Marketing
Driving Lead Generation for All In Welding & Fire Escapes with Targeted PPC Marketing
All In Welding & Fire Escapes is a trusted provider of fire escape and metal staircase services, including free inspections, new fabrications, restorations, repairs, and certifications. Servicing New Jersey, New York, and Pennsylvania, the company prides itself on delivering exceptional craftsmanship and unmatched customer service. Whether it’s load testing or full-scale new construction, All In Welding & Fire Escapes is committed to ensuring safety and satisfaction.
The Challenge
All In Welding & Fire Escapes faced significant hurdles as a brand-new business, with no prior experience in online marketing. Despite having a website, they struggled to generate leads and connect with their target audience. Limited resources made cost-efficiency a priority, requiring a strategic approach to make every marketing dollar count. They needed a solution to attract local business owners and landlords in urgent need of fire escape certifications, repairs, and new constructions.
The Plan
- Designed a targeted PPC strategy to address All In Welding & Fire Escapes’ unique business goals and needs.
- Launched initial campaigns in New Jersey using Google and Microsoft Ads with a focus on search and display ads to generate leads.
- Expanded operations to New York, Connecticut, and Pennsylvania after achieving success in the initial market.
- Continuously optimized campaigns by refining keywords, improving ad performance, and ensuring cost-effective lead generation.
