Floor Mat Management Marketing
Floor Mat Management rents more rugs with New Site Design and Google AdWords Campaign.
Floor Mat Management specializes in floor mat solutions for business. They have decades of experience and certified as “high traction” by the National Safety Institute.
The Challenge
This niche floor mat business wanted to bring their 90 year old business to the modern age, but had very little web presence. Despite their long history, they experience very little search volume and relied mainly on door to door sales execution strategy. SmartSites needed to create a website that was not only going to project professionalism, but that would draw in new customers without knocking on their door.
The Plan
Design an attractive and modern website that represents their company
Develop a WordPress backend that would allow the client to update and edit the website on their own
Improve conversion rate by creating a user friendly experience with clear calls to action
Create a targeting Google AdWords campaign to only attract businesses and not homeowners
