Honey Do Men Marketing
SmartSites helped launch and manage SEO, PPC, and Email Marketing campaigns that were tailored to Honey Do Men's unique requirements, including maximizing the potential of leads.
Founded in 1997, Honey Do Men is one the leading home interior and exterior remodeling companies that serve homeowners in Putnam, Westchester, Dutchess & Fairfield Counties. Their areas of expertise include tub-to-shower conversions, installing entry doors, replacing kitchen cabinetry, chimney inspections, installing wood and vinyl fencing, roof repairs and much more. Honey Do Men aims to be the go-to services provider to improve one’s home.
The Challenge
As Honey Do Men’s customer base grew, tracking their leads, customers, and email marketing efforts became increasingly challenging. The home interior and exterior remodeling company realized that enabling automation was the key to reducing their manual workload.
The Plan
At SmartSites, we deployed a digital marketing tool to automatically send monthly email updates to existing subscribers. These emails detailed the latest Honey Do Men services as well as their availability during different seasons. Additionally, we utilized automated email sequences to welcome new subscribers, recover abandoned website sessions, and reactivate lost leads. To increase new subscribers, SmartSites has also simplified the sign-up form on Honey Do Men’s website.
