Long Island Carpet Cleaners Marketing
Long Island Carpet Cleaners cleans more rugs with PPC.
Long Island Carpet Cleaners owns and operates one of the largest modern rug cleaning plants in the USA. They specialize in the cleaning, repairing, and restoring of fine area rugs. This business has been running since 1917 and their technicians are certified and experts at the work they do.
The Challenge
Long Island Carpet Cleaners was initially running their own Google Adwords account, but realized they needed to have digital experts take over to improve their results. Their campaign was not following Google’s Best practices which cause a low quality score and a high cost per conversion.
The Plan
Build out new, targeted campaigns with a tighter geographic radius
Create a dynamic landing page which matched users searches
Launch Remarketing campaign to capture visitors who did not convert right away
Implement lead tracking to ensure a definitive conversion history
