Driving Brand Awareness for PE Builders with Targeted Social Media Marketing Marketing
Expert Construction Services with a Commitment to Excellence in New York City
PE Builders, a top-tier construction firm in New York City, is well-known for its commitment to quality, dependability, and client satisfaction. Serving diverse industries, from healthcare and education to transportation and entertainment, they provide a full range of services, including new builds, renovations, lean construction, and sustainability strategies. Their team of architects, engineers, and project managers collaborates closely with clients, ensuring that every project meets the highest standards of craftsmanship.
The Challenge
PE Builders aimed to expand their social media presence and increase brand awareness among a niche audience within New York City’s construction market. They needed a strategic approach that would not only attract new followers but also reach and engage a highly targeted audience. Given their focus on professional and specialized industries, PE Builders required tailored marketing efforts to ensure that their social media content resonated with the intended demographic.
The Plan
SmartSites designed a social media marketing plan focused on growing PE Builders’ following and enhancing brand awareness via audience engagement. We optimized engagement hours and implemented precise audience boosts. This approach ensured that the content reached the desired demographic. Additionally, it encouraged interactions that aligned with PE Builders’ professional standards and mission. The plan included regular performance tracking and adjustments to refine and enhance the campaign’s impact on both Facebook and Instagram.
