Water Heaters Now Marketing
Heating Up Success: Water Heaters Now Sees Conversion Growth with SEO & PPC
Water Heaters Now is the Twin Cities’ top water heater replacement and installation company. Unlike general plumbing services, they focus solely on water heaters—ensuring expert-level knowledge, fast service, and premium-quality equipment. They have replaced thousands of units, making them the largest professional-grade water heater installer in the Midwest. Customers rely on them for same-day service, high-efficiency models, and worry-free installations backed by industry-best warranties.
The Challenge
Water Heaters Now struggled to maximize their digital marketing potential. Their online visibility was lacking, and ad spend wasn’t delivering strong returns. Competitors with broader service offerings dominated search results, making it difficult to stand out. They needed an SEO and PPC strategy that increased conversions while lowering acquisition costs.
The Plan
- Fixed conversion tracking to measure performance accurately.
- Slowly increased the budget while lowering the target cost per acquisition.
- Optimized audience signals in Performance Max campaigns for better targeting.
- Created a dedicated landing page for heat pumps to improve relevance and conversion rates.
- Enhanced ad copy, bidding strategies, and technical SEO to drive higher-quality leads.
