A&A Thermal Spray Marketing
A&A Coatings coats more parts and equipment with an updated brand name and logo, modern website and search marketing campaign.
A&A Coatings, a 70-year industry leader, is a thermal spray plant, devoted to the application of Metal, Ceramic, Cermet, and Hard- faced coatings. Their cost-effective service meets the needs of customers in industries ranging from Aerospace & Rotorcraft to Marine Life to Petrochemical.
The Challenge
A&A Coatings came to SmartSites looking to bring their 70 year old brand into the 21st century. SmartSites aimed to design a new brand identity and website to properly promote their niche product and services. In additional to updating A&A’s website’s aesthetics, SmartSites needed to implement a strong search marketing campaign to further promote the brand’s digital visibility.
The Plan
Design a new logo for the new brand name that reflects their history as well as modernization.
Design a modern website that informs their audience to their services and history, while encouraging visitors to request a free quote.
Create additional content pages for their services to target specific industries, materials and applications to broaden their organic reach.
