Industrial Coating Company Drives Lead Volume by 21x
-
2,001%
Increase in leads
-
1,551%
Increase in conversions
-
1,167%
Increase in organic conversions
“The end result is a stunning website and newly designed company logo. I highly and personally recommend SmartSites.”
About A&A Thermal Spray
A&A Coatings is a specialized thermal spray plant with 70 years in the industry, exclusively devoted to the precise application of advanced Metal, Ceramic, Cermet, and Hard-faced coatings. Their highly engineered, cost-effective coating services are designed to meet the rigorous demands of customers across a diverse array of critical industries, ranging from Aerospace & Rotorcraft and Marine infrastructure to Petrochemical processing and Power Generation. Their comprehensive suite of cutting-edge services includes Plasma Spray, High Velocity Oxygen Fuel (HVOF) Spray, Metalizing, Spray and Fuse Hardfacing, and innovative Cold Spray applications. Proudly operating as a 'Made in USA' manufacturer, A&A Coatings is known for their seven decades of experience, technical expertise, dedicated customer support, and fast turnaround times that keep their clients' critical operations running smoothly.
Challenge
Despite being long established in the Industrial Manufacturing space, A&A Coatings came to SmartSites recognizing an urgent need to modernize their 70-year-old brand and bring their digital presence into the 21st century. SmartSites was tasked with a comprehensive overhaul: designing a fresh, authoritative brand identity and a highly functional website to properly showcase their highly niche, technical coating products and services to a modern B2B audience. Beyond merely updating A&A's website aesthetics and user experience, SmartSites needed to architect and implement a robust, highly targeted search marketing campaign to significantly amplify the brand's digital visibility among specialized engineers and procurement managers. The ultimate challenge was not just driving traffic, but consistently generating highly qualified, high-value industrial leads at an efficient cost per acquisition, which was essential to sustaining the company's long-term growth and industry position.
How we helped A&A Thermal Spray.
SmartSites builds a custom website for a coatings company
A custom WordPress website for A&A Thermal Spray, a New Jersey thermal spray coating specialist, that showcases its coating processes, machining and grinding services, and proprietary coatings.
- Design & UX: A serious, simple design in orange and black suits an industrial business and keeps technical content readable.
- Platform & functionality: The WordPress site gives the company's coating processes, machining and grinding services and proprietary coatings their own content.
- Conversion flow: A contact form gives industrial customers a direct way to discuss a coating project.
- Performance & SEO foundation: The SEO-friendly build lets Google properly index the site's content.
SmartSites strengthens authority for thermal spray & industrial coating companies
SmartSites helped Thermalspray (A&A Coatings) attract more industrial inquiries by expanding coating-process content and improving technical stability.
- Updated metadata across thermal spray, plasma coating, and industrial application pages.
- Implemented audit fixes addressing crawlability, layout inconsistencies, and technical blockers.
- Improved content clarity for coating methods, materials, and application benefits.
- Delivered ongoing SEO updates documenting progress and structural enhancements.
Nationwide
Thermal spray coating companies
Best industrial coating services
Illustrative preview. A representative example, not a live search result.
-
935%
Increase in site traffic
-
1,551%
Increase in conversions
-
845%
Increase in organic site traffic
-
1,167%
Increase in organic conversions
SmartSites improves lead generation for thermal spray & industrial-coating companies
SmartSites helped A&A Coatings attract more industrial inquiries by optimizing service-focused campaigns and expanding coating-process visibility.
- Built targeted ad groups for core coating processes and industrial applications.
- Enhanced ad messaging highlighting durability, specialty coatings, and thermal spray expertise.
- Strengthened keyword coverage across coating types, materials, and industry-specific terms.
- Improved visibility for high-intent industrial searches through refined campaign structure.
Sample ad. A representative example, not a live ad from the campaign.
-
91%
Improved cost per lead
-
2,001%
Increase in leads
-
537%
Increase in conversion rate
-
3%
Increase in CTR
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
"*" indicates required fields
We reply within one business day.
Richard Brunhouse
“After months of research into services for SEO, PPC Management and Website redesign we chose SmartSites to handle our account. From the very beginning, each person on their team handled our website redesign with absolute full attention to our ideas while making appropriate and professional suggestions throughout the process. The end result is a stunning website and newly designed company logo which is completely and thoroughly in line with our vision. I highly and personally recommend SmartSites to anyone who is in the market for the services that they offer.”
