US Framing Marketing
US Framing increases organic traffic and reduces bounce rate by employing custom SEO strategies.
Founded in the early 90s, US Framing helps frame hotels, large multi-family urban infill, assisted living properties, student housing, and military housing, among others. Over the years, US Framing grew to become the largest multi-family wood framing group in the United States. They were hired to work border to border and coast to coast to complete large-scale wood framing projects.
The Challenge
SmartSites was contacted by US Framing as they were facing fierce competition online. They experienced a decline in organic traffic as more wood framing service websites pop up on the Internet. Additionally, US Framing realized that their website had a significantly bounce rate. Visitors were leaving their site after navigating for several minutes. US Framing wanted to determine the causes of these issues. Was it the lack of content? Was their website pages taking too long to load? SmartSites was called in to provide a solution.
The Plan
SmartSites conducted a thorough SEO analysis and technical SEO audit to learn more about US Framing’s current site ranking in Google’s search engine results pages. Our SEO team also tested if their website was easy to navigate, checked on the overall quality of their content, and more. After reviewing US Framing’s content, we implemented updates to their website to improve the user experience and ensure that they publish content that the target audience wants to read.
