Corradino & Papa Marketing
Corradino & Papa LLC
Corradino & Papa LLC is a personal injury law firm based in Clifton, NJ. They handle various personal injury cases like wrongful death, vehicle and motorcycle accidents, catastrophic injuries, trucking accidents, slip and fall accidents, defective products, construction injuries and several other types of accidents and injury cases.
The Challenge
Clients in the legal environment come with their own set of challenges. When creating content for a lawyer, there are various guidelines we must abide by. In addition to creating informative and accurate content, the client had a goal of increasing their leads month-over-month. To do so, they needed to optimize their website for search engines to drive traffic and increase conversions. For PPC, the goal was to create more brand awareness on Google Ads, while increasing their total online presence and generating direct leads for their attorneys across different practice areas.
The Plan
Build out Location pages to capture geo-relevant traffic
Add disclaimers to each page on the site to follow existing guidelines and best practices
Increase organic search traffic by creating keyword-rich Service pages
Efficiently allocate their PPC spend to generate more quality leads for attorneys in Personal Injury, Auto Accidents, Workers Compensation Cases, Slip & Falls and more.
Author relevant and optimized blog posts to drive traffic to the site
