Google
Clutch
G2Immigration Law Firm Drives Site Traffic by 159%
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159%
Increase in site traffic
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47%
Increase in conversion rate
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96%
Increase in organic conversions
“They have consistently placed me on the first page for most Google searches. I recommend them highly!”
About The Shulman Law Group
The Shulman Law Group is an immigration law firm operating in the United States. The firm helps resolve highly complex immigration issues including intricate spousal and family petitions, aggressive deportation and removal defense, detailed naturalization applications, critical work visas, and much more. As dedicated immigration lawyers within the legal sector, they offer profound legal advice to individuals, families, and businesses on a full range of immigration law issues. Founded in 1995, the company brings over three decades of industry experience, helping clients define their immigration law strategy while taking into consideration long term goals and successfully dealing with urgent short term needs.
Challenge
The Shulman Law Group's current website was unfortunately built on a highly restrictive custom CMS which made it difficult to rapidly update and effectively optimize for modern search engines. In addition to these technical hurdles, a vast majority of the highly specialized legal services they offered were simply not outlined on the website, which meant they were completely failing to reach their specific target audience online. Generating highly qualified legal leads at an efficient cost per acquisition was essential to sustaining their long term firm growth and expanding their critical legal practice. SmartSites stepped in with a highly targeted, technically advanced approach built specifically for sustainable, measurable growth.
How we helped The Shulman Law Group.
SmartSites builds a formal website for an immigration firm
A custom WordPress website for The Shulman Law Group, an immigration law firm in Elmwood Park, New Jersey, built to present its attorneys and services and to book consultations.
- Design & UX: A serious, formal design in blue, white and red suits the practice and presents attorney profiles and immigration services in an informative layout.
- Platform & functionality: WordPress gives the firm an easy-to-use platform that can scale as it adds services and content.
- Conversion flow: A schedule-a-consultation path lets visitors book time with one of the firm's attorneys in a few minutes.
SmartSites establishes strong SEO foundations for immigration law practices
SmartSites helped The Shulman Law Group improve long-term organic growth potential by fixing structural issues and enhancing service content.
- Updated page titles, descriptions, and H1 hierarchy across major immigration-service pages.
- Identified crawl errors, layout inconsistencies, and code problems via a comprehensive audit.
- Implemented foundational fixes improving navigation, indexation, and mobile responsiveness.
- Delivered setup-phase reporting outlining next steps for growth.
The Shulman Law Group
Best immigration lawyer near me
Top immigration attorneys in nj
Illustrative preview. A representative example, not a live search result.
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159%
Increase in site traffic
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38%
Increase in conversions
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139%
Increase in organic site traffic
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96%
Increase in organic conversions
SmartSites increases consultation requests for immigration law firms
SmartSites helped The Shulman Law Group attract more immigration case inquiries by optimizing legal-service campaigns and strengthening visibility for high-intent searches.
- Built segmented ad groups for visas, green cards, asylum, and citizenship services.
- Strengthened keyword targeting across immigration, attorney, and case-type terms.
- Enhanced ad messaging emphasizing trust, experience, and case success.
- Improved campaign structure to reach individuals seeking immigration guidance.
Sample ad. A representative example, not a live ad from the campaign.
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29%
Improved cost per lead
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41%
Increase in leads
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47%
Increase in conversion rate
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2%
Increase in CTR
Marketing that brings in more clients.
We’ll find where your next clients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the clients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your law firm together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Edward Shulman
“I used a few SEO companies before SmartSites. They are far and away the best. They answer emails and phone inquiries promptly and efficiently. They have consistently placed me on the first page for most google searches. I recommend them highly!”
