Weber, Fabiyan & Associates Marketing
Weber, Fabiyan & Associates
Weber, Fabiyan & Associates, LLC is a law firm that specializes in real estate buying and selling. The company handles transactions such as home purchases, home sales, bank owned purchases, HUD property purchases, and auction.com purchases among others
The Challenge
Weber, Fabiyan & Associates was looking to acquire leads for potential clients looking for real estate attorneys in northern New Jersey. In a highly competitive market, it was difficult to set themselves apart from the competition. To add, one of their major competitors and a big player in their target market was using less-than-accurate pricing information in their ads to draw in clients. This competitor used deceptive prices in their ad copy in an attempt to acquire more leads – often adding hidden fees later. Weber, Fabiyan & Associates needed a strong Paid Search campaign to edge out their competitors, while clearly and honestly communicating their offerings to potential clients.
The Plan
Implemented numerous bid adjustments for demographics, locations, devices, and time
Included pricing in ad copy for increased transparency, more effective than testimonials & ratings
Designed & developed a custom landing page to increase conversion rates
Increased leads per month through paid search campaign
