Agape Health & Wellness Marketing
Reigniting Growth for Agape Health & Wellness with Targeted Spanish Facebook Ads
Agape Health & Wellness Center is a bilingual medical practice located in Porterville, California. Focused on providing compassionate, high-quality care, Agape serves a diverse community of English- and Spanish-speaking patients. After closing in 2020, the practice returned in 2024 with a renewed mission to grow its patient base and better serve the local population. To support this fresh start, Agape once again turned to SmartSites—its trusted digital partner since 2018—for expert PPC advertising and strategic marketing support.
The Challenge
Agape needed a fast, cost-effective way to bring in new patients when it reopened in early 2024. The local population in Porterville includes a large number of both English and Spanish speakers, so the marketing had to connect with both. We were challenged with testing multiple platforms and ad strategies to find what worked best—not just in terms of language, but also in lead quality and return on ad spend.
The Plan
- Tested Google Ads, Facebook Ads, and TikTok Ads in both English and Spanish
- Partnered with a Spanish-speaking consultant to create native-language video ads
- Developed custom copy and strategy tailored to the Porterville market
- Pivoted to Spanish Facebook Ads once they outperformed other channels
