Biotrial Marketing
Biotrial: Advancing Medical Research Through Volunteers
Contribute to pivotal clinical studies with Biotrial. Your participation matters.
The Challenge
Biotrial faced significant challenges in creating a robust online presence through social media. Despite initiating a brand flow, they struggled to establish a cohesive brand identity that would enhance their retention rate and engagement. Their existing social media efforts lacked the necessary impact to attract and retain an audience interested in clinical trials. The inconsistency in branding elements, such as colors, fonts, and graphics, contributed to a fragmented online presence that failed to captivate and inform their target audience effectively.
The Plan
SmartSites devised a strategy to revamp Biotrial’s online presence. Our plan focused on creating an informative and visually appealing social media profile that would keep the audience engaged and interested in clinical trials. We aimed to establish a strong and consistent brand identity by using cohesive colors, fonts, and graphics that accurately represent Biotrial’s mission and values. By crafting compelling content and leveraging eye-catching visuals, we intended to build a social presence that informs and resonates with the audience.
