Dr. Gerstman Aesthetic Medicine Marketing
Dr. Gerstman sees an increase in bookings after a website redesign, search engine optimization, and a Google Adwords campaign.
Dr. Gerstman runs a boutique cosmetic spa located on Park Avenue, in the heart of New York City. They offer high quality cosmetic spa treatments such as Botox, Ultherapy, laser hair removal, and acne treatment. The company’s mission is to help people achieve their personal aesthetic goals.
The Challenge
Running a boutique medical spa in the heart of Manhattan means two things: pretty people and steep rents. Dr. Gerstman is a world-renowned plastic surgeon, and a reputable source among celebrities, artists, and designers alike. Still, without a strong presence in the local community, it was impossible for Dr. Gerstman to book the appointments necessary to stay afloat.
The Plan
Redesign the website with a luxury feel and responsive layout.
Migrate to a WordPress CMS.
Research and select keywords.
Write content for all services pages.
Implement onsite SEO optimizations.
Write weekly blog posts.
Publish press releases.
Manage a pay-per-click campaign through Google Adwords.
Run a link building campaign to increase search rankings.
Ongoing maintenance and support.
