EnMed MicroAnalytics Marketing
EnMed MicroAnalytics
EnMedMicroAnalytics offers health screening products such as a water testing kit, lead and heavy metal testing and COVID-19 testing. The EnMed Lab is certified by the Clinical Laboratory Improvement Amendments [CLIA], and led by Edwin Naylor, Ph.D., M.P.H., a High-Complexity CLIA-certified Lab Director.
The Challenge
The challenge with any client in the medical field is the importance of presenting accurate and unbiased information to users. When we started work on the site, there was no WooCommerce, and the site overall lack impactful design elements. What was more unique about this case, was the timing of the COVID-19 pandemic. EnMed MicroAnalytics began to offer testing kits for coronavirus, and needed to add these to their site as soon as possible.
The Plan
Implement an ongoing content writing and link building strategy to increase overall site traffic
Create a custom website plan to optimize the scope of work for the project
Redesign the website to engage users and increase time-on-site
Collaborate with the client through weekly calls to ensure each deliverable met the set deadline
Implement a resource center for visitors seeking information related to the testing kits
