Formula30A Marketing
Driving Success for Formula30A with Targeted Email Marketing
Formula30A is a producer of premium, all-natural hemp products designed to support daily health, wellness, healing, and recovery. Specializing in high-quality cannabidiol (CBD) oils and full-spectrum extracts, they cater specifically to healthcare providers and their patients. With a commitment to safety, quality, and effectiveness, Formula30A’s products are crafted through patent-protected processes that ensure the purest ingredients and the most potent therapeutic benefits. Their vision is to be the most trusted cannabinoid source within the Medical Community.
The Challenge
Formula30A needed to enhance their digital outreach to both existing and potential customers in the Medical Community. Despite their high-quality products and strong market position, they faced challenges in maximizing engagement and converting interest into sales. The goal was to build effective communication channels that inform and convert leads into loyal customers.
The Plan
To address these challenges, SmartSites implemented a comprehensive email marketing strategy using Klaviyo. This included building out three core automated flows tailored to different customer segments, as well as a monthly eblast to maintain ongoing engagement. The focus was on creating targeted content that resonated with healthcare providers and their patients, highlighting the unique benefits of Formula30A’s products. We optimized the email content for high open and click-through rates, ensuring that the messages were both informative and compelling.
