Shinji Lee MD Marketing
Dr. Shinji Lee’s PPC Success: 100% Growth in Korean Market Conversions
Dr. Shinji Lee is a world-class plastic and reconstructive surgeon based in Manhattan. With over 30 years of experience, she specializes in aesthetic procedures tailored to Asian clients, particularly Korean and Chinese patients. Renowned for her artistry and precision, Dr. Lee enhances natural beauty through both surgical and non-surgical treatments. She blends medical expertise with an artist’s touch, ensuring safe, natural-looking results.
The Challenge
Dr. Lee wanted to grow her patient base, especially among Korean clients seeking specialized cosmetic procedures. While her existing PPC campaigns were performing steadily, they had yet to reach their full potential. The goal was clear—boost conversions while maintaining efficiency. SmartSites needed to refine the strategy, optimize ad spend, and attract highly qualified leads without inflating costs.
The Plan
- Introduced a Performance Max campaign to complement existing Search Ads.
- Optimized ad copy and targeting for high-intent Korean cosmetic surgery searches.
- Refined audience segmentation to focus on users most likely to convert.
- Adjusted bidding strategies to lower cost per conversion while maximizing reach.
