Sophisticated Hearing Marketing
Sophisticated Hearing
At Sophisticated Hearing, they are dedicated to providing patients with the highest quality hearing care in a personalized and caring environment. Their mission is to improve the lives of people with hearing loss through better hearing and communication strategies.
The Challenge
Sophisticated Hearing came to us with the hope of growing their business and improving their organic site traffic. While they wanted to create a site that was informative for their patients, they did not want to eliminate the need for a professional examination. Perhaps the biggest challenge here was working around a low search volume to generate meaningful leads to acquire new patients.
The Plan
Build out Industries, Services, and Location pages to increase organic search traffic
Implement smart bidding strategies to increase conversions and lower cost per conversion
Run ongoing link building campaign to increase search rankings
Offer continuous updates to ad copy and utilize responsive search ads to help with quality score
