Tampa Greek Festival Marketing
Eat, Dance, and Be Greek at Tampa Greek Festival
Established over 30 years ago, The Tampa Greek Festival is one of Hillsborough County’s oldest cultural celebrations.
The Challenge
Tampa Greek Festival had ceased posting on their Facebook and Instagram profiles. This decision led to low engagement rates and difficulty in attracting new followers. This inactivity hindered their ability to promote events and connect with the local community. Additionally, it resulted in a diminished online presence and reduced visibility.
The Plan
We crafted a strategy to revive Tampa Greek Festival’s social media presence by showcasing their upcoming events. We published engaging content and encouraged local communities to attend their weekend festivals. The goal was to grow their local following and significantly increase engagement and page reach across their social media platforms.