All The Bitter Marketing
Revitalizing All The Bitter with Strategic Email Marketing Solutions
All The Bitter, founded by sommeliers Carly and Ian, embarked on a journey to enrich the non-alcoholic beverage industry following their tenure at the prestigious The French Laundry. Recognizing a gap in the market for high-quality, alcohol-free bitters, they combined their expertise and passion to craft uniquely flavorful and beneficial bitters. Committed to sustainability and social responsibility, their vision extends beyond just beverages. The duo aims to provide inclusive options for mindful consumption in homes and establishments alike.
The Challenge
Upon venturing into the competitive beverage industry, All The Bitter faced the dual challenge of establishing a strong market presence and maintaining customer engagement in a niche sector. The initial email marketing efforts, managed by a previous agency, were lackluster, yielding poor-quality designs and insufficient sales. Furthermore, the infrequent campaign sends failed to effectively nurture leads or drive repeat business, hindering growth and customer retention.
The Plan
SmartSites stepped in with a comprehensive plan to overhaul All The Bitter’s email marketing strategy. Recognizing the need for a more robust and engaging approach, the plan included an audit of the existing Klaviyo account to identify areas for improvement, updating compliance standards, and implementing pop-up forms for subscriber acquisition. Additionally, SmartSites deployed monthly email campaigns and configured automated flows, such as the Welcome Series and Abandoned Cart, to foster new and repeat purchases while maintaining a steady communication line with subscribers.
