Arco Cafe Marketing
Arco Cafe increases their email traffic, website visitors, and closes more sales through customized SEO, PPC, and CRO campaigns.
Arco Cafe is a Sardinian Italian restaurant that is based in Harlem in NYC. The restaurant aims to introduce the diverse tastes of Sardinia and serves diner through an atmosphere of warm, family hospitality. In addition to sourcing seasonal, locally-grown ingredients, Arco Cafe also prepares their dishes with sustainable vegetables, meat and fish. Their menu consists of pasta with homemade sauces as well as vegan and vegetarian options. Arco Cafe has been serving the UWS neighborhood for years and has attracted Sardinian food lovers across the globe.
The Challenge
Whenever a new website visitor subscribes to their newsletter, Arco Cafe had to manually craft a welcome email. As the number of subscriptions grew, the Arco Cafe team members found it challenging to keep up and needed a solution that could help automate this process. Arco Cafe also noticed that some customers left the website without completing their orders or booking a table. Arco Cafe wanted to reward their loyal customers and diners but it became a hassle to manage physical vouchers.
The Plan
After thorough analysis, SmartSites determined that it was necessary to simplify the checkout process and reduce the number of pages that customers had to sift through. Additionally, we implemented an automated email marketing solution that immediately thanks and welcomes new subcribers upon signing up for Arco Cafe’s newsletters. These emails also features the client’s ongoing promotions and information on ways to redeem one’s Arco Rewards (e.g., on a birthday).
