Brazilian Lumber Premium Decking Marketing
Improving PPC Performance for Brazilian Lumber Premium Decking
Brazilian Lumber Premium Decking specializes in offering premium tropical and domestic hardwoods for various construction projects like decks, docks, and fences. Based in Los Angeles, they provide A-grade woods like IPE and Cumaru, ensuring quality and sustainability. Their direct manufacture and import capabilities allow them to offer competitive prices and specialized products including beams, pergolas, and composite decking. With a commitment to quality and customer satisfaction, Brazilian Lumber is a leader in the hardwood supply industry.
The Challenge
When Brazilian Lumber transitioned their PPC campaigns to SmartSites in 2023, they faced significant issues with call quality and lead tracking. The previous agency had not implemented effective tracking mechanisms, which blurred the insights into which ads and keywords were truly driving valuable customer interactions. This lack of clarity was costing them in both efficiency and effectiveness in their marketing efforts.
The Plan
SmartSites’ PPC strategy focused on revamping the existing PPC framework to streamline lead tracking and enhance lead quality. This included implementing robust tracking solutions to accurately measure the performance of various ads and keywords. Additionally, SmartSites managed Google Ads across multiple U.S. locations, especially Southern California, and developed landing pages to optimize user engagement and conversion rates.
