Dean Street Greenery Marketing
Dean Street Greenery sells more flowers and better services the community with seasonal PPC campaign.
Dean Street Greenery is a boutique florist located in the heart of Bergen County. Founded in 1991, the Greenery provides discerning customers with unique plants, flowers, floral arrangements, potpourri, and decorative home accessories.
The Challenge
Dean Street Greenery, a local flower shop in Englewood, NJ, came to SmartSites needing more traffic with a very quick turnaround. It was the week before Valentine’s Day, and sales were down. SmartSites needed to explore the Greenery’s untapped potential with regards to local residential and commercial customers.
The Plan
Create ad-groups focusing on hyper-local people
Create ad-groups focusing on non-locals sending flowers to relatives in the nearby hospital
Create recurring and lucrative ad-groups for corporate entities to be replaced weekly
Optimize the campaign regularly based on seasonality
