Factory Direct Supply | Email Marketing

130% Increase in Placed Order Rate for Consumer Goods Brand

Factory Direct Supply is a trusted name in construction supplies and structural steel fabrication. They wanted to expand their online presence and increase customer engagement through a robust email marketing strategy. With years of experience providing high-quality products to the construction industry, they needed a digital marketing partner to help showcase their top-selling brands and utilize seasonal promotions to boost sales.

The Challenge

Factory Direct Supply partnered with SmartSites to develop and execute a comprehensive email marketing strategy that would spotlight its top product lines, including DeWalt, CMT Orange Tools, and Simpson Strong-Tie, while driving more engagement and conversions from construction professionals. The initiative focused on creating a seasonal content calendar aligned with sales events and industry trends, launching automated flows like Welcome Series, Browse Abandonment, and Abandoned Cart reminders to capture users at key points in the buyer’s journey. Visually rich and informative email templates were designed to match the brand’s tone and speak directly to the needs of their contractor-focused audience.

Our Solution

Factory Direct Supply approached us to develop an email marketing solution that would enhance their customer communications and drive conversions. They needed a structured approach to target existing and potential customers with compelling offers and product information. Factory Direct Supply also wanted to maintain consistency with their brand’s voice and values.

Comprehensive Strategy and Expertise for
Enhanced Client Success

Submit a Form!

Fill out your details on our website and a team member will reach out to you shortly

In-Depth Email Audit

One of our certified team members will go through an in depth audit of your current email marketing strategy and send you a full, detailed report of the findings.