Industrial Tool Supplier Lifts ROAS by 60%
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60%
Increase in ROAS
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130%
Increase in placed order rate
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16%
Increase in open rate
About Factory Direct Supply
Factory Direct Supply specializes in high-quality tools, heavy-duty hardware, robust construction equipment, and essential safety supplies. Operating in the Industrial Building Materials industry, they cater to the demanding needs of contractors, industrial professionals, and comprehensive job-sites. Their extensive inventory ensures that construction teams have reliable access to the equipment and materials required to complete complex projects safely, efficiently, and on schedule.
Challenge
The Industrial Building Materials market is highly competitive, requiring B2B suppliers to effectively reach procurement managers and contractors online. SmartSites helped Factory Direct Supply attract more commercial buyers by optimizing product-focused campaigns and improving search visibility for their extensive range of industrial equipment. Their primary objective was to significantly scale their organic traffic and boost e-commerce sales. They faced stiff competition from other large B2B wholesalers in the space. SmartSites developed a data-driven strategy tailored to their specific needs and complex market dynamics.
How we helped Factory Direct Supply.
SmartSites increases orders for industrial tools & construction supply retailers
SmartSites helped Factory Direct Supply attract more buyers by optimizing product-focused campaigns and improving visibility for industrial equipment.
- Built ad groups for tools, hardware, construction equipment, and safety supplies.
- Strengthened keyword targeting around contractor, industrial, and job-site needs.
- Enhanced ad messaging highlighting availability, selection, and quality brands.
- Improved Shopping visibility across key industrial categories.
top rated construction tools & supplies Sample ad. A representative example, not a live ad from the campaign.
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60%
Increase in ROAS
SmartSites Drives Sales Through High-Converting Emails
Smart emails, real results: see how targeted campaigns helped an ecommerce brand increase engagement and sales.
- Seasonal Campaign Calendar: Designed a content plan aligned with industry trends and promotions to spotlight top product lines and drive engagement.
- Automated Customer Journeys: Implemented flows such as Welcome, Browse Abandonment, and Abandoned Cart to capture buyers at key decision points.
- Contractor-Focused Templates: Created visually rich, brand-aligned email designs tailored to the needs of construction professionals.
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130%
Increase in placed order rate
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90%
Increase in placed order rate
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16%
Increase in open rate
Marketing that brings in more buyers.
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