Factory Direct Supply Marketing
Securing Construction Supply Sales through Targeted Email Marketing Campaigns
Factory Direct Supply is a trusted name in construction supplies and structural steel fabrication. They wanted to expand their online presence and increase customer engagement through a robust email marketing strategy. With years of experience providing high-quality products to the construction industry, they needed a digital marketing partner to help showcase their top-selling brands and utilize seasonal promotions to boost sales.
The Plan
- Develop and execute a comprehensive email marketing strategy to highlight Factory Direct Supply’s key product offerings, including DeWalt, CMT Orange Tools, and Simpson Strong-Tie.
- Establish a content calendar to align email campaigns with seasonal opportunities, sales events, and industry trends.
- Implement automated email flows, such as a Welcome Series, Browse Abandonment, and Abandoned Cart reminders. The goal was to engage customers at various touchpoints in the purchasing journey.
- Create visually appealing and informative email templates that drive engagement, clicks, and conversions. Ensure all messaging is consistent and tailored to the needs of construction professionals.
The Challenge
Factory Direct Supply approached us to develop an email marketing solution that would enhance their customer communications and drive conversions. They needed a structured approach to target existing and potential customers with compelling offers and product information. Factory Direct Supply also wanted to maintain consistency with their brand’s voice and values.
