Global Gold and Silver Marketing
Global Gold and Silver buys and sells more gold and silver, while expanding their marketing effort with Google Adwords.
Global Gold & Silver was founded in 2008 and has become on the most trusted and reputable experts for jewelry, diamonds, and precious metals in the Tri-State area. They buy and sell these items at their three locations which include Manhattan, Brooklyn, and New Jersey.
The Challenge
Global Gold & Silver operates in the Diamond district and faces hyper competition. They needed a well run Google Adwords account to be able to use their budget effectively and to know exactly where their sales where coming from. Since they operate several locations, the campaign had to be optimized and advertised accordingly.
The Plan
Set up more tracking that would break out all of the sales, phone calls, and contact requests through the marketing efforts
Advertise a unique tool on their site which allowed customers to send photos of their items for instant quotes through Google Adwords
Target specific keywords and locations to make the most of the budget
